Here are a few starter questions for thinking where your aha moments might be: ![]() Starting the search for the “aha moment” with qualitative methods We will be demonstrating how this approach can identify an “aha moment” specific to a particular use case. Without this information you probably won’t be able to understand the user’s motivation or create mechanisms for surfacing value.Ī better approach, then, is to spot potential “aha moments” with qualitative methods and fine-tune them with quantitative methods. You fail to get the user context, alternatives available to the user, or added value.
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